The juice and smoothie category has becoming increasingly more crowded year after year. To break through the clutter, we helped Odwalla launch a brand new, nationwide shopper marketing campaign. We wanted to bring new life to the iconic brand by highlighting what made Odwalla so appealing, it’s wholesome ingredients and universally loved taste. By elevating the ingredients and taste appeal of the smoothies, we were able to stand out against a sea of sameness and remind everyone why they loved Mango Tango in the first place.
We worked with the incredibly talented @wrightkitchen to create an Odwalla ingredient photography series. These images were used across social channels, in-store materials and for internal brand use.
