Bacardi Mixers had been creating content in the form of cocktail recipes, food recipes and DIYs for many years, but without a strong brand strategy or art direction. Because of that, much of it had become out-dated and disjointed. I was in charge of creating new content including concepting unique DIYs, brainstorming food and drink recipes, updating the photography style, running multiple photoshoots and organizing themed collections.
With a limited budget and lofty goals, we hired a local wedding photography to help capture an authentic look & feel and create a library of beautiful photography. We invited friends, family and paid talent to participate in faux, themed parties to create collections that are featured on Bacardi Mixers website as well as across all of the brand's social media platforms.
New Collection Photography Old Collection Photography
