Seasons 52 faced a unique challenge as consumers’ view of “health and wellness” has shifted dramatically, impacting their positioning and market opportunity. We worked with our client to solidify their position in the market by simplifying their brand strategy and bringing that strategy to life across all areas of their business.
Every Autumn, Seasons 52 creates a prix fixe menu that highlights the bounty of the season, so we created a unique and beautiful campaign to bring this offering to life. The Harvest campaign came to life across website design, photography, video, digital advertising, social media, menu design, in-store signage, and more.
With our new campaign, we were able to more than double our CTR goal and exceed our store visit and reservation goals.
Interactive “choose your own adventure” banner ad
I worked with @caseyligon to turn the most popular Harvest dishes into their own stunning works of art. We utilized the ingredients of the dishes to bring them to life in a unique and eye-catching way.
